Tips to Format the Perfect Blog Post

Adding a few key elements to your articles format, can increase clicks, captivate readers and build a steady readership.

There are 6 Essential Elements:

1. High resolution images

2. Click friendly headlines

3. Short Paragraphs

4. Helpful visuals

5. Bulleted and numbered lists

6. Strong call to action

High Resolution Images:

Articles with high resolution images get 94% more engagement and are visually appealing. Use a large featured image, and 1-3 smaller images per every 500 words.

Click Friendly Headline:

Out of every 10 readers, only 2 will read your blog, if the heading is not compelling. Experiment with your title until you have a compelling heading.

Short Paragraphs:

Short paragraphs with white space encourages the reader to finish the article, even if the topic is complex.

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Helpful Visuals:

Help your message stick with visuals. Include images, charts, graphs, videos, quotes, and social sharing options.

Bulleted Numbered Lists:

Mobile readers read posts top- bottom, and use lists to skim through to the important information quickly.

Use lists to add white space throughout. Use numbered list format if you have a step-by-step guide in your article, and use a bulleted list if you have a group of similar ideas, thoughts or examples.

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Strong Call to Action:

A call to action is the "whats next?" to your article, and prompts readers to do something. It can increase blog followers, leads, social interactions and customer engagement.

A CTA doesnt have to be an ad. It can offer additional content, like an educational eBook, or Infographic. A bonus would be gaining subscribers, shares and getting comments.

Useful Free sights to source Images:

1. Download free, high quality photos, licenced for commercial use from sites like Unsplash or Death to the stock photo.

2. Use coschedule.com/headline-analyzer for your titles length, power words, sentiments and more.

3. Use Canva to customize and create any visual design.

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You can boost your posts on these:

• Buffer

• Hootsuite

• Crowdfire

• Manageflitter

• Socialoomph

• Tweepie

• Dlvrit

• and many more.

Did you know that there’s more content being produced now than at any other time in the history of the world? That’s a lot of noise to fight through and we’re all clambering to be heard. You’ve got to do the same! Done right, your content will be shared thousands of times and will be referenced by other authors in your space.

If you liked this blog post, you will enjoy the follow up blog, "Efficient Steps to writing your next Blog Post."