Do's and Don'ts of Running a Facebook Contest.

81 percent of content marketers say interactive content (like polls, contests, quizzes, and so on) grabs readers’ attention more effectively than static content. It’s not surprising, then, that half of content marketers are using contests as a component of their marketing strategy. An engaging Facebook contest can be an effective way to capture attention and support your business goals.

Facebook contest rules: The don’ts

1. Don’t run a contest on your personal Timeline

Only Business Pages can be used to run a contest. If you only have a personal Facebook profile, you’ll need to create a Business Page before launching your first contest.

2. Don’t encourage sharing the contest to gain extra entries

Facebook prohibits using “friend connections” to administer contests. That means you can’t encourage users to share your contest with their friends in order to get more entries. Facebook provides two specific examples of language that breaks this rule: “share on your Timeline to enter” and “share on your friend’s Timeline to get additional entries.”

No matter how you phrase it, asking users to share your contest is not allowed. Stick to asking them to like or comment instead, and keep in mind that these actions will also bring extra exposure, since all those likes and comments will boost your post’s popularity and win points with the Facebook algorithm. You can also ask users to post on your Page or message your Page.

3. Don’t encourage tagging to enter

Facebook does not want people tagged in photos or posts in which they do not appear—it makes things confusing for everyone. Again, Facebook is quite clear about this in their contest rules: “Tag your friends in this post to enter” is specifically prohibited.

Facebook contest ideas and examples

Like or comment to win

“Like to Win,” “Comment to Win,” and “Like and Comment to Win,” are among the easiest contests to run, and since they’re so easy to enter, they can elicit a lot of fan participation. You can simply share a photo, video, link, or even a simple status update to get your contest started. Just state the rules in your post, let your audience know what the prize is, and include a clear call to action. That’s it­—your contest is up and running.

Photo caption contest

A caption contest is another simple and effective option. Choose a compelling photo or graphic that supports your Facebook goals (building brand awareness, for example), and encourage people to post a caption idea in the comments. You can pick the winner(s) yourself, or stipulate that whichever entry gets the most Likes wins.

Knowledge-testing question or trivia contest

Asking your audience to answer a reevant question can be a good way to gauge their level of knowledge or understanding about your industry or product. This can help you learn more about the kinds of background information you need to address when talking to potential customers about your product or service offers in the future.

This approach can also compel people to seek out information on your website. You can pose a question or series of questions, then point users to your website to find the information. It’s a good way to get people to your website who may never have visited before.

User-generated content contest

User-generated content (UGC) is exactly what it sounds like: content generated by users. Offering a prize to fans who post great photos or other content not only generates engagement on your Page, but also gives you a rich supply of material to re-post yourself over time.

Also Read: Tips on how to Run a Face book Contest

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