Make sure your ads look as good as possible - A Must for all Marketers

The following specs for quick reference:

• Facebook ad specs: Recommended image size: 1,200 x 628 pixels Headline: 25 characters Text: 90 characters

• Instagram ad specs: Caption: Text only, max 2,200 characters Image size: 1080 x 1080 pixels Limited support for landscape format

• Twitter ad specs: Tweet copy: 116 characters are available (24 characters are used for the link) Hashtag: 21 characters Headline: 23 characters

• Snapchat ad specs: Length: 3 to 10 seconds File size maximum: 32GB Canvas: 1080 by 1920 pixels

• LinkedIn ad specs: Thumbnail image size: 1200 x 627 pixels (1.91:1 ratio) displayed on mobile Company logo: The recommended minimum logo size is 100 x 100 pixels Primary CTA (below images): Maximum 50 characters including space.

• “Before you even think about creating a single social ad, “you need to know why you’re doing it.” Are you trying to build brand awareness or are you solely focused on getting leads? Consider what exactly you are hoping to achieve with your social ad campaign.

We recommend setting S.M.A.R.T. goals—goals that are specific, measurable, attainable, relevant, and time-bound. Instead of a goal to “boost sales,” think about an actual percentage you (or your business) wants to increase sales by and what your timeline is. Once you have set these business goals, it’s much easier to plan your campaign.

• If you aren’t establishing tangible goals, you’re not setting your ads up for success. To help figure out the kinds of goals you should be setting, think about what audience questions and pain points you need to address.

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