Build a “Life Network” vs Just a “Business Network”

When looking for leads for your network marketing and direct sales business, I encourage you to keep this intention in mind; rather than just building a network for your business, consider building a large “life network” instead.

A “life network” is a network of people who you just enjoy having in your life. This would include your friends, family, and all the new contacts you’ll be making along the way.

Imagine how fun it can be when you add 300 or 400 new friends to your Rolodex in the next year or so, and how having access to some new, interesting people will enrich your life?

This approach takes the stress out of having to sell or sponsor everyone you meet, and will make your networking a lot more fun. Having a large network of any kind is a huge asset, and one that can definitely generate new business too.

As people get to know you, like you and trust you, you’ll naturally attract new customers and business partners from within this group. By putting your focus on relationships first (business second) you’ll be a lot more attractive to others, and promoting your products and business will come more naturally.

*An Important Note*: When networking in the social media sphere, do NOT simply join a group or page, and then start blasting sales-y messages about your products or business. You’ll not only turn people off, you’ll likely be removed from many of these groups.

The best approach on all these social media platforms is to connect with new people, add value in whatever ways you can (sharing ideas, resources, articles, etc) and build relationships. Ideally, if you have a great free offer that relates to your business (a sample of your products, helpful ideas, a link to a relevant article you’ve found or that is posted on your own blog/website, etc) you can use this as a way to attract attention and direct some of your connections to your own business website.

Questions or comments on this topic? I’d LOVE to hear them – please post below and I’ll do my best to respond promptly…