How to get someone to care about your business online.

There's never been a better time to start a business. The cost of getting started online? Next to nothing. It's never been easier to get your message out there.

Facebook Live, YouTube, SnapChat, LinkedIn, Twitter. It's all right there for you.

There is no sure path to success online. No silver bullet (Like many ‘gurus’ teach you). It takes a lot of hard work. Both trial and error. There are no shortcuts here. At the end of the day, success takes a clear strategy, hard work, and a lot of luck.

Great marketing is great storytelling. Great storytelling is art. And masterpieces take time. Period. Once you have your masterpiece, you have to do all the technical work to deliver it online.

Digital Storytelling is both art and science. It bridges the technical and the creative. If marketing online were easy, everybody could build a successful business. But it’s not the case. Most people lose money doing online marketing. There are no shortcuts here. While there is no sure path to success online, there is one sure path to failure - Not spending the time to develop a real strategy for your digital marketing.

It's never been harder to get anyone to CARE. To break through the NOISE. You've poured your heart into your business. All those sleepless nights. 18-hour days. 7-day weeks. You've tried it all.

So you've done the following steps:

• Built your website. Built your Facebook Page. Built your YouTube Channel. Written blog posts. Optimized your content.

And still nobody seems to care. Nothing's working like it should. And none of these things will work... Until you understand ONE thing. --- STORY.

Story matters.

• But if you get your story right, people will listen. Because story is how we connect with the world. Your ideal customers too.

They are living a story which they tell themselves. But chances are you have never put yourself in their shoes. To know what drives them.

As a business owner you must truly understand the story they are living. What is their pain? What truly keeps them up at night? What are their desires? What is the better future they want? Your role is to help them get there. By crafting a story that allows you to change their lives.

Because people fundamentally buy for one reason. They are investing in a better future.

...Here's how it works....

• First you must engage and serve them.

• Develop a FREE offer. Give it without expecting something in return.

• Now free content may seem like a great gift. But information is cheap.

• And they have to invest their TIME. The most valuable resource in the world.

So, you better make it good. Damn good.

Your Free Offer must also show them there's a NEW way.

• Provide them with the framework. Give the ideas to believe they can change their lives.

• Once you have built this trust - once you have delivered results in advance - it's time to introduce the PAID offer.

Something that truly helps them make a MASSIVE shift towards changing the story of their lives.

Once they make this shift, you can offer them the highest-end solution to their problem.

• Go through this process, and everything will change.

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